Hellyar Plastics and Lignin Industries

Driving Growth in Sustainable Solutions

Hellyar Plastics, a leading manufacturer of polymer compounds in the UK, sought Listgrove’s expertise to recruit a sales professional for a newly created role, following their partnership with Lignin Industries AB, in Sweden. The position required someone with proven sales and business development skills who could operate independently from the company’s core business, while collaborating closely with the existing sales team, senior management, and Lignin, as a key business partner.

The challenge lay in finding a candidate with the commercial acumen, knowledge of compounds and masterbatches, and adaptability to sell innovative CO₂-reducing products to a broad range of customers — from major global brands to smaller, agile enterprises. Hellyar turned to Listgrove for a partner who would invest the time to fully understand their objectives and deliver a shortlist that met both their technical and cultural requirements.

How Listgrove supported

To address the brief, Listgrove began by running a detailed search strategy, clarifying the technical and behavioural profile required for success in the role. With this insight, the process was carefully tailored, combining targeted headhunting with outreach across our extensive network.

Candidates were rigorously assessed against the agreed criteria, with only those demonstrating the right blend of experience and market understanding being presented to Hellyar. Feedback was actively gathered at each stage, allowing us to refine the search and remain aligned with evolving priorities.

The appointment has given Hellyar Plastics and Lignin Industries AB the capability to accelerate their dedicated CO₂-reducing masterbatch sales initiative, expanding into new markets while strengthening relationships with existing customers. By combining a clear understanding of the client’s commercial ambitions with a targeted and adaptable search process, Listgrove delivered a candidate who is well-positioned to drive sustainable growth for the business.

What Candidates Say

"My experience with Listgrove has been extremely positive. From the very beginning, the process was handled with professionalism, clarity, and genuine care. Communication was always timely, and I felt supported at every stage of my application.

My consultant provided clear guidance and insight into the role and company, helping me understand the expectations and prepare effectively. Before each stage of the interview, I received practical advice, background information and encouragement, which gave me confidence and helped me present myself at my best.

I really valued the way Listgrove handled the process — they worked quickly and efficiently while maintaining a great balance between professionalism and a personal touch. I always felt supported, well-informed, and confident at each stage."

Sales Manager UK, Hellyar Plastics.

What Clients Say

"Listgrove made more extra effort to understand the job requirements and with this, vet a wide range of potential candidates through their extensive network. Sometimes targeting individuals, and only if candidates met the criteria would they present them to us. Listgrove modified their approach as necessary through the process and really listened to our feedback all the way through."

Managing Director, UK – Hellyar Plastics

“Listgrove went the extra mile to ensure they understood the culture of both companies, this being a critical part of selecting the correct candidate. The communication was regular and clarification levels high to ensure no wasted time in interview selection. Listgrove adapted well to changing criteria and utilised their network and industry knowledge to secure a strong candidate that fits well with both Hellyar Plastics and Lignin Industries.”

Chief Commercial Officer - Lignin Industries AB